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Daily Archives: July 5, 2016

5 Positioning Strategies

Researchers at GWC Valves have been investing in understanding consumer behaviour based on the value proposition of a company. GWC Valves is an internationally renown valve manufacturer that has always gone with the following value proposition: More for More. This is just one of 5 different value proportions that companies can position themselves as in consumer’s minds. Depending on the ... Read More »